Today mobile applications are becoming a powerful marketing tool. It allows you to solve various tasks facing a business. It helps to attract customers. it increases sales. It creates a positive image of the company; optimizing communication processes with customers and partners. Such programs can act as both the main and additional communication channel with the target audience.
Mobile applications are infiltrating many areas of business, even those once far from the web. They are already rooted in industries such as publishing, e-commerce, services, etc. It works!
What types of mobile apps are there for business?
Business applications can be different:
- Online stores, the main purpose of which is to sell goods and services. Just think: according to statistics, today more than 70% of users make purchases through mobile devices. It’s no surprise that this is a fairly effective sales channel.
- Service applications that can be presented as responsive sites or various lightweight versions of them. With the help of such applications, it is very convenient to inform customers about your company, the goods and services that it provides, the current discounts, etc.
- Corporate mobile applications, which are an additional way to form a corporate culture and establish communication within the company.
Mobile apps aren’t always built for a mass audience. Sometimes they can be intended for a narrow circle of people – for example, serve as a working platform for employees of a company. These applications are called enterprise applications. They perform various important functions.
In particular, with their help, employees can solve business issues. They can publish important information (for example, the schedule of tasks for the next month). They can end files and watch the workflow in case of remote work. In this article, we’ll look at several of the benefits of enterprise applications.
Increase productivity by saving time
Enterprise mobile apps increase work efficiency by making it easier to complete various daily tasks. For example, instead of visiting the HR department in person, an employee can contact a department representative through the application. or he can make changes to their personal profile. The same goes for applying for leave, granting sick leave and other bureaucratic issues. As a result, employees get rid of unnecessary waste of time and nerves, which helps to be more productive in terms of the work itself.
Reducing errors during workflow
Errors are an inevitable part of the workflow. And despite the fact that they contribute to development and improvement, any employee would like to do as few wrong actions at work as possible. The more actions employees have to perform, the higher the probability of errors. For example, in some organizations it is still customary to write documents by hand.
Correctly built communication in the team of Diceus software company improves the quality of the work process. Due to the lack of proper communication, employees may accumulate any questions and problems that are put on the back burner. For example, they may feel embarrassed about making a complaint to their boss in person or disturbing colleagues. The application can solve this problem.
For example, it can create special chats for various complaints, questions and discussions. You can also send polls to employees – for example, to solve problems that require a majority opinion.
Providing information in real time
Timely notification of employees about any news or changes is a necessity. An enterprise application helps streamline this process. Instead of sending important information by mail, it can be published in the application, where it is guaranteed to be seen by everyone. Schedule changes, planning meetings, meetings and corporate events can be viewed in the application. It saves time and effort.
Conclusion: An enterprise application can be of great benefit to companies and employees. However, before ordering the development of such an application, you need to understand for what purposes it is necessary for your company. Also it’s important to figure out what functions it will have to perform, since each business has its own characteristics.
Where to order mobile application development?
Enterprise mobile app development takes place in several stages and begins with a business analysis. will allow you to understand the characteristics of your target audience and its needs. After this, there is a stage of developing specific solutions. This will define the structure of the application and its appearance. Next comes the stage of direct implementation of technologies, control and launch of the application.
The duration of development depends, as a rule, on the specifics of the business and the wishes of the client, as well as on the type of mobile platform. Today, the most relevant are mobile applications for Android and iOS.