Whether you are in business for a long time or have opened up a new business, getting more e-commerce sales is the ultimate target. Unfortunately, businesses have their ups and downs and due to an increase in competition on online platforms, it is not always possible to think about how to gain traffic and boost our sales.
Well, keeping a cool head and always being optimistic about business growth is the first thing to do. As marketing experts, we have come across many queries and emails asking us how to increase the sales, how to boost the business, and most of these queries came from eCommerce business platforms. So, to address all these queries in a generic way, we have come up with some of the proven tricks and strategies that will help you in boosting your eCommerce business.
Increase Brand Awareness
You really need to increase your brand awareness. The best way to do so is by building a special social media team that posts quality stuff related to your products and services over the different special media platforms. You can make use of advertisements online and offline with catchy taglines and eye-catching images. Many successful companies invest a lot in increasing brand awareness in an organic manner as well as by advertisements.
The best way of marketing to stay connected to your existing users and new users is by email marketing. Let the users sign-up for special deals, discounts, product promotions, etc. via a popup on your website. Build an email list though that and stay connected to all the users by sending regular emails regarding your products and promotions.
Yes! Content marketing is on the rise in 2020 and you should get a separate team of great content writers to optimize the existing on-page content of your website. Also, blogging is a must to gain a reputation on different search engines. Choose trending and unique topics related to your products and services and post blogs weekly or with a gap of a couple of days.
Ask users to write reviews about your services on Google and on different platforms. Let’s say that a user purchased a Ganpati Murti from your portal, send them links to write a review about the product. You can use the strategy to award them with certain credits to post a review. This will increase the trust factor and your traffic will increase.
Sales and Discounts
Announcing sales from time to time on different occasions is a great way to drive traffic on your website. Start the promotion for the sale at least a couple of weeks before on social media and on other platforms and send emails as well. Let’s say you are offering discounts on the best gifts for men/women, then get a relevant graphic image designed for the discount accordingly to interact perfectly with your audience.
Hope you liked the article. Work on these tricks and strategies well with your team, and boost your eCommerce business with these proven tactics!