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The Latest Video Marketing Trends That Are Everywhere in 2022



According to a number of leading marketing experts, 90% of executives believe video is the best way to convey a message. This is because 83% of people say they find video helpful in understanding a product or service.

With stats like these, it’s no wonder business owners are investing more and more in video marketing.

Are you looking for the latest in video marketing trends for 2022? Then read on for five of the latest trends you should follow to meet and surpass your business goals.

Short Videos

Short form videos are more engaging. It’s no secret that people stick around longer when something is short and sweet. With that in mind, make sure your videos are well-made and concise. You don’t want viewers to get bored or skip past them because they’re too long.

Augmented Reality and Virtual Reality

A new frontier for video marketing is augmented reality (AR). Brands can use AR to overlay digital objects onto a user’s view of the world. This technology can potentially make video marketing more engaging and interactive by giving customers an enhanced sense of what products or services look like in real life.

Live Streaming

Live streaming allows customers to interact with the brand in real-time. This can create a sense of attachment and loyalty among customers. By engaging with them in real-time, businesses can create a stronger connection that could lead to future business dealings.

Interactive Videos

As video marketing continues to grow in popularity, so too does the use of interactive features. By incorporating chatbots or quizzes into your videos, you can capture your audience’s attention. These features keep viewers entertained and help you learn more about what interests them.

Filters and Special Effects are Here to Stay

Filters are used as a visual enhancement to help make videos more interesting or engaging for viewers. For example, you can use a filter to change a video’s color palette, making it look like it was shot in a different color than displayed onscreen. You can use special effects to create simulated motion or make objects look three-dimensional.

Filters and special effects can add excitement and engagement to your videos, making them more likely to be shared and viewed by your target audience.

If you are a beginner, learning 3D can be so much fun. There are many online 3D video editors for beginners that you can try.  You can try many keyword plus phrases to look for these online editors. Happy editing!

Video Marketing Trends – Key Takeaways

Video marketing will continue to grow in popularity in 2022. As more people become accustomed to watching videos, marketing strategies that use video will become more effective.

There are several video marketing trends that will continue to shape video marketing in the coming year, such as 360° video and augmented reality. Organizations should be prepared to capitalize on these trends and create engaging videos that capture the attention of their target audience.

If you want to read more about the latest technologies and trends, please browse through the rest of our blog today!

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