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Starting an eCommerce Business: 4 Tips for Success and Growth



Thinking about starting an eCommerce business?

With all the eCommerce technology and platforms available today, it’s extremely easy to get started. However, it’s not always so easy to maintain your success and scale your business. There are low barriers to entry and a large variety of suppliers available, but after an initial burst of sales, you may find your business success falling flat.

These 4 eCommerce business tips will help you with both profitability and growth.

Focus on Loyalty and Repeat Sales

Just a 5% increase in customer retention can boost your profits from anywhere between 25 and 95%. If you’re in need of eCommerce business advice, a focus on loyalty and repeat sales will make a huge difference.

Have good customer service and a follow-up marketing strategy with your customers. This will encourage not only repeat sales but also testimonials and social shares which will bring you new customers too.

Loyal customers typically spend more too as they become more familiar with your brand and want to try additional products.

Have a Solid Marketing Strategy

When starting an eCommerce business, marketing strategy is one of the most important considerations. How will you create a positive perception of your brand? What marketing channels will you use, and what will your message be?

Beyond that, it’s important to experiment and learn what strategies are working and what strategies need to be cut so you are focusing your time and potentially your money in the right places.

Always consider where your audience is and what they’re interested in, and use that research and knowledge to your advantage when thinking about marketing touchpoints. Getting support from a company like a Klaviyo agency can help you with this.

Always Upsell and Cross-sell

Do you upsell and cross-sell? These are beneficial strategies when it comes to growing an eCommerce business.

Upselling means selling your audience a product or service at a higher price point than what they intended to buy, and cross-selling means encouraging your customers to buy additional, similar products alongside their original purchase.

Either way, it means more sales and more money in your pocket.

Stay on Top of Trends

In today’s world where things move fast, you must stay on top of trends to succeed and stay relevant. This means trends relating to your products and niche, as well as what’s going on in the world.

When running an eCommerce business, it’s important to have a voice on social issues because people want to know who your brand is and what it represents, not just what you sell.

Starting an eCommerce Business: Maintaining Success

If you’re starting an eCommerce business, you need to have a solid and consistent strategy in place to create and retain success. How will you gain and retain customers? Are you on top of everything going on in your niche?

Running a successful eCommerce business takes continuous work and conscious thought.

Read our blog to discover everything you need to know about business and finance.

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