In today’s marketing landscape, having an optimized, user-friendly website is all that matters. With each passing time, the website has become an important source of gaining traffic that results in business generation.
With words like SEO service, technical SEO, image optimization, and others being thrown around by the industry, things can be overwhelming for beginners. So, to help you create an SEO-friendly web design in Adelaide, we have jotted down certain tips for you to explore.
Read on to know them!
Create unique but relevant titles for your pages
For creating a user-friendly website in 2021, make sure you create inquire but relevant titles and meta tags for each web page. This will help the users and the search engine crawler to bifurcate between the different product pages of your website.
As per standards, the titles usually range between 50 to 60 characters and 155 characters for description purposes. Make sure you curate a title and description within the limits while keeping it precise to the point.
Set a clean URL structure
Designing a clean URL structure of your website is one of the best practices for search engine indexing.
Using relevant keywords, writing them in lower case, and using underscores to separate them are a few of the best tips to design a well-structured URL for more visibility.
Optimize the load pace of your web pages
The loading speed of your page has a direct connection with the number of conversion rates your website generates.
It has been seen that slow or low load speed often kills the urge to visit a page. Which ultimately negatively affects your conversion rates.
Hence, try to optimize the load speed of your web pages by reducing the media file size or removing unnecessary content from your website.
You can use various online tools to optimize the size of your media files.
Provide fresh but useful content
One of the most important tips to improve your web design in 2021 is to craft fresh but useful content. We all know ‘content is the king’. The more useful and relevant the content, the more shares you get resulting in better ranking and high conversion rates.
Also, try to avoid cannibalizing or copying old contents of other websites as these aren’t just unethical but also can bring search engine penalties.
Develop a mobile-friendly website
With many people depending on mobile devices for every little activity they do, creating a mobile-friendly website is very important. If your website isn’t mobile-friendly or doesn’t have a layout supported on mobile devices, you might be losing a huge number of potential consumers.
And that is not it, with the recent update of Google, wherein the ranking will partially influence mobile searches. You might even lose your rank if your website does not support mobile devices.
Above mentioned five points are the most common but effective ways to craft an SEO-friendly website. Yes, you can reach out to an expert for professional help, but also consider these tips because web design in Adelaide can pinch your pocket a bit harder.