As a franchise owner, what’s the number one thing you can do to increase your profits?
While things like customer service and clean facilities are important, you first need to attract customers into your store—which means you need to learn SEO for franchises.
SEO, for search engine optimization, is a series of best practices that will help your website rank higher on search engines like Google. With the right SEO strategy, you can increase sales, improve brand awareness, and stand out from the competition.
Ready to find out more? If so, keep reading to find four insider tips for improving your franchise SEO.
1. Ask Corporate for Guidance
When it comes to local SEO for franchises, don’t feel like you have to go at it alone! Part of the reason why you buy into a franchise, rather than starting your own business, is to have the support and guidance from a national brand.
Before getting started, reach out to your franchise’s corporate head office and see if they can offer any guidance. Often, they’ll have information and resources for franchisees when it comes to web design and SEO, so you don’t need to start completely from scratch.
2. Focus on Local SEO
As a franchise owner, focus on local SEO. This means using keywords that contain the name of your location, city, or region.
That way, when potential customers are searching online for a business in their area, you’ll rank high. For example, if you own a McDonald’s franchise, it will be hard to rank for the keyword McDonald’s—but McDonald’s Toledo will be much easier.
Franchise SEO can be complex and overwhelming, so you might consider working with an SEO specialist company to develop a targeted strategy for your brand.
3. Add Your Franchise to Google My Business
If you haven’t already, be sure to claim your Google My Business profile. This is a free resource for small businesses that makes it easier for customers to find you on Google.
Once you’re set up, you can add your business to Google Maps, share opening hours, and more helpful ways to stand out.
4. Encourage Customers to Leave Online Reviews
Online reviews are great for SEO and help your business get noticed. It helps to encourage customers to leave reviews on sites such as Google and Yelp, as they signal to search engines that your business is attracting attention.
With SEO for Franchises, You Can Grow Your Business Faster
Using the tips above, learn more about SEO for franchises and develop an SEO strategy for your business. An SEO-optimized website is one of the best ways to build up your business, so it’s essential if you want to grow.
While SEO can take some time to see results, it’s worth the time and effort, so take the time to improve your website and you’ll start to see your site creeping higher and higher up in search results!
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