Over 100 million Americans went on vacation in 2019. And before they packed up their cars or loaded up on a plane, a lot of them visited a travel website to learn more about their destination and plan their trip.
If you own a travel website, you know how hard it can be to stand out in a competitive niche. There are some simple design tips and tricks you can use, however, to help you take your site to the next level.
In this article, we’ll break down 5 things you can do to improve your travel website’s design. We’ll tell you about a few mistakes to avoid, too, so you can stand out from your competition in a positive way.
Make Sure Your Website is Mobile-Friendly
Over 50% of all web traffic comes from mobile devices. To make sure your travel website offers a positive experience for mobile users, you need to make sure your site is mobile-friendly.
Not sure if your site is mobile-friendly or not? Use Google’s free mobile-friendliness checker to find out. If you don’t pass the test, contact your content management system’s tech support for assistance.
Simplify Your Website’s Navigation
No matter how good your website looks, if users can’t find what it is they’re looking for, and fast, they’re not going to stick around for very long. The best way to guide them in the right direction? Simplify your website’s navigation.
A good rule of thumb is to follow the “three clicks or less rule.” This means that every page or post on your site can be found by users in three clicks of a mouse or less.
Invest in a Quality Camera
When running a travel website, you want to take quality pictures to help make your posts more engaging. While smartphones have come along way, the best way to take pictures is still with a good digital camera.
So, if you don’t have one already, start budgeting now for a digital camera that you can use to take photos for your website. This can help you stand out from your competition and make your site look more credible.
Create a Post Template to Follow
Creating content can be time-consuming, to say the least. And while it’s impossible to create something people will enjoy while rushing, there are some steps you can take to speed up the process.
Making a template to use for all of your posts, for example, can help make you more efficient. On top of that, it will help you get your site uniformed and organized.
Enable Reviews and Comments
Looking for a way to boost your site’s SEO rankings? Enable reviews and comments on your posts and pages.
This is a simple and easy way to increase engagement on your posts, something that websites like Google loves to see. It will also help you interact more with your audience, and on your website, which is a bonus.
Not sure how to enable reviews? You can learn more about the topic here!
5 Travel Website Design Ideas to Try Out
As you can see, there are tons of small tweaks that you can make to your travel website to improve its design and functionality. You don’t have to completely redo your site to upgrade it and help it stand out from other travel websites in your niche.
Looking for more web design tips and tricks? Check out our blog!