Growing business, increasing profits; the growth of your dental business depends on having a solid marketing strategy. Why? 78% of patients search for a dentist on search engines such as Google.
The internet has become the primary tool for finding a dentist, and it’s easy to look up information about local dental practices online. A great dental marketing company that offers cohesive services can expand your reach to your potential patients. So, if you plan to hire one, here are a few questions to ask:
What are their Specialties?
An agency should have a specialty and be able to back it up. If there is no specialty, the dental marketing company may not be as strong as they say. For example, SEO is a vital component of Internet marketing, but many agencies will try and sell SEO packages without knowing how SEO works.
Instead, look for someone who understands how SEO plays into other channels like social media or local search and can speak with authority about how these topics work together.
What Will Your Marketing Plan cost?
How much your dental marketing plan costs will depend on several factors, including how many ads you want to run, the length of the contract, and what types of ads you want to run.
Ensure the company gives you a detailed breakdown of costs before you sign anything. Also, make sure there are no hidden fees for design or copywriting services.
Do They Have Experience Working With Dentists?
While some dental marketing companies work with any business, it’s best to choose one with a history of helping dentists with their marketing needs. They’ll know more about what ads will appeal to potential patients and how often you should run them.
What Have They Done For Other Clients?
Another great way to vet a company is by looking at its past work, giving you an impression of what you might expect from them. You may also find that a dental marketing company has worked with someone in your area before, which could be a good sign.
How Long Have They Been In Business?
The length of time that a company has been around can tell you how good they are at what they do. While there are some great newer companies, there is still something to be said for experience and longevity in this industry. It is especially true when discussing digital marketing strategies since this industry is constantly evolving.
Approach and Reporting Method
They should have a clear strategy on how they plan to grow your practice, and they should be able to explain their approach from start to finish in detail. Also, you must know precisely how they are tracking the results of their efforts to see what’s working and what’s not.
The Bottom Line
If you’re looking for a dental marketing company that can genuinely show results, then it’s time to ask the right questions. Use this guide and ask these questions when meeting potential vendors. You’ll be able to see if they can help your practice expand, bring in new clients, and eventually lead to filling those empty exam rooms.