Did you know that Instagram has 1.41 billion users? Moreover, it generated $24 billion in revenue in 2020.
Clearly, Instagram (or Insta) is popular. We’ve all known that for years. And given that popularity and those profits, it makes sense that Instagram is so useful in social media marketing.
But how exactly do you do that? What sort of content helps an individual or business become popular on Instagram?
In learning how to become popular on Insta, there are numerous factors to keep in mind. Some of those factors include the content you are posting, the use of trending hashtags, and even the time of day you post.
If you’re interested in learning how to get popular on Instagram, keep reading to learn how to become popular on Insta.
Popular Content On Instagram
It’s important to note that your content should be relevant to your brand. In other words, don’t just post something random for the sake of popularity. That said, know what type of content is popular and see if you can make it relevant to your niche.
For example, if you are a business, you could post behind-the-scenes content of the production process. If you run a restaurant, post pictures of a nice food display. Trending topics, inspirational quotes, animal footage, and even just human faces are also popular on Instagram.
Most Popular Times To Post On Insta
SproutSocial says Instagram’s engagement is the densest during the weekday midday period. For this reason, posting between 11:00 AM and 2:00 PM. Weekend and evening engagement is strong as well, but Sunday is considered the worst day to post.
Use Popular Hashtags On Instagram
Research has shown that using at least one popular hashtag can increase a brand’s engagement by 12.6%. By using relevant and popular hashtags, you increase the chance of growing your following by opening the opportunity to engage with an Instagram user interested in a hashtag-related subject.
There are lists of popular hashtags all over the internet, and you should do extensive research to use them in ways that are relevant to your brand. Even if you don’t get more followers, you could get more likes. Any engagement is good for your brand, and hashtags are vital in building engagement on Instagram.
Follow these tips, and you will start to see an upward trend in your Instagram popularity. You may even begin to build wealth on Instagram. It takes a lot of intentionality and commitment, but it can be done.
Get Popular on Instagram
Now you know a few keys to becoming popular on Instagram. Through using popular content, posting at the right times consistently, and using popular hashtags, you’ll see increased engagement on your profile. You may even find yourself making extra money off your posts.
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