These days, it’s all about video. Thanks to sites like YouTube, internet users can’t seem to get enough of short and informative videos. If you’re in sales, then you absolutely need to use this fact to your advantage.
One of the best ways to improve your sales conversion rates is with video content. It used to be extremely expensive to create commercials and branded videos. However, it’s never been easier and more affordable to grab a camera, edit a video with good resolution, and upload it to the internet.
So what are you waiting for?
Keep on reading and we’ll take you through how videos can increase your sales conversion.
Consumers Engage More With Video
A video is both a visual and an auditory experience. It will be able to grab the attention of a consumer in more ways than any other form of content.
Videos also have the ability to tell a complete story. You can provoke an action, build emotion, and deliver a powerful narrative.
With video, you can bring all other forms of content together in one piece. For example, you can include text, voiceovers, photos, infographics, and more. This means that you can engage consumers as nothing else can.
When consumers are scrolling through the web, you’re much more likely to make them stop when a video starts playing in front of them rather than by showing them a photo or a block of text. This is why it’s so important that you hook the viewer in the first few seconds.
Having good video production can help you achieve this.
Product Videos Will Boost Consumer Trust in Your Company
Sometimes, a consumer will stop themselves from purchasing a product because they aren’t sure if they’ll get exactly what they were promised. What if the size or color is different than advertised? Or it doesn’t work in the way that I think it will.
It’s one thing to describe how a product looks and what it does. It’s another thing to see it in action. This is what makes video so great.
With product videos, you’ll be able to show your customers what they need to see in order to convert them into buyers. When you show a product in action, a viewer will be able to more easily see themselves using that item.
And if you do this enough times with enough videos, you’ll be able to build up your credibility and your trust with consumers and the public, in general.
You should make videos that are about more than your products, however. Don’t be afraid to branch out and make products for your company. Try to communicate your brand values and put a face behind the product.
This will help you make a deeper connection with your customers.
Educational Videos Can Help Answer Customer Questions
People love to learn. And they love to learn via videos.
One of the clearest examples of this is the world of makeup. In the old days, you needed to go to the makeup counter of the local department store if you wanted to get better at cosmetics.
These days, you can find millions of videos about makeup on YouTube. Influencers on the video site have turned into millionaires and product ambassadors thanks to the popularity of their videos.
In your product video, you don’t just want to show what the product looks like and what it does. You want to show your customers how it works and how to operate it. A consumer who is worried that the product will be too complicated for them isn’t going to go through with the purchase.
You can set their minds at ease by showing them how simple and easy it is to use your products.
Video Is Shared More Often than Any Other Content
People love to share content on the internet. When someone sees something that they like on the internet, they want to share it with their friends and followers. When you create a fun and interesting video, you have the potential of going viral.
Take the Dollar Shave Club for example. This was a little company that made a silly and entertaining brand video. The ad became so popular that Dollar Shave Club was eventually acquired for $1 billion.
While you might not become the next Dollar Shave Club, you can still create content that your customers will want to share online.
Video Provides a Better Omnichannel Experience
When you have videos on your website, you can guide the customer experience, from beginning to end. You can have a video on your home page and help direct consumers to different sections of your site, where they can watch other videos to guide them to a conversion.
It’s important that you have a presence at all stages so you don’t lose the customer. And video is a great way to move them along.
The Importance of Knowing How Videos Can Increase Your Sales Conversion
Hopefully, after reading the above article, you now have a much better understanding of how videos can increase your sales conversion. When it comes to a digital strategy, you need to make sure that you’re incorporating video. This is one of the most powerful ways to connect with prospective and returning customers.
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