A press release for an event is always a media statement giving details concerning a particular event. It should have a headline that is compelling, non-promotional, stated the event’s details, and essential information about your business.
In preparation for an event, your press release should be sent more than one week before the actual event to reach the targeted audience in time, and to gain the required coverage of the media. This implies that the relevant editors, reporters, journalists, and bloggers should have it promptly so that it is not overlooked during publication.
The 6 Essential Points of How to Write A Press Release for An Event
1. Identify the audience for your event
It is essential to identify the target audience that you would want to be present in your event. Researching your audience profile will make you come up with a targeted press release that is appealing to them. You also want to consider the demographic and psychographic profiling of your audience.
Identify their psychographics
Psychographics describes the behavior of your event audiences structured in terms of their habits, values, and interests.
- Habits: You need to get to answer questions about how their lifestyle towards a particular product is programmed. These may include shopping periods, financial plan duration, and period.
- Values: You need to identify what appeals to their hearts, mostly. Find out their value in support of local businesses and products.
- Interests: After locating the ideal audience, find their likes; and be more interested in their hobbies.
Outline the demographic information of your audience
The demographic information of your audience will help to specify your news release structure. Personal information such as gender, age, and income will answer questions to which particular gender your event appeal to, their age classification, their level of income, and matters about their financial ability.
2. Formulate an attention-grabbing headline
Your headline determines the next step! Your headline should captivate the reader’s attention, giving them a reason to attend the event by just having a glance at the title. The headline should be enticing and provoke action. This is what will make them fit you in their schedule.
It is always a good practice to write your press release entirely, go through it while proofreading for clear understanding. This will mirror you the full information and give you a mental picture thus putting you in the right gear to suitably formulate the headline.
Here are some tips for creating a captivating headline:
- Make it short and to the point. Simple is beautiful. Spend more time on choosing the right title for your PR. Your title should be crisp, newsworthy, but not promotional (i.e. stating discount or price slice).
- State the name, location, and event theme.
- Your title should clear out the venue and what is it about
- Make use of keywords. These are the words that a person with search intent types on search engines. It is crucial to have your keywords among the first in the headline to win a higher position on the search engine.
3. Your first paragraph should be a captivating one
Similar to the title, the first paragraph should summarize what you would want to be known by the reader. Include additional information like ticketing, event date, age restrictions, and other logistics that will ease the conception of full information. This part sometimes called a description, but whatever term you choose, it’s the first few words after the headline that summarizes your writing.
Have about 30-words first paragraph capturing all the important details of the event just by mere perusal. The following will guide you in coming up with a captivating first paragraph.
- Commence with the event date and specific location
Most people have no time to read the entire article, thus keep the essential information at the top of the paragraph. The event date, the city, or the town where the event will be hosted are very crucial in offering guidance to your customers.
- Use plain language
The introductory language to your press release should be easy to comprehend by any reader. Do not put the reader in a situation to try filling in the possible information gaps in your content. They may lose interest in it.
4. Construct your press release body
Provide extra details on the event, the organization details, their experience in handling such events, the master of ceremony, and the local celebrities who will host the event. These clarifications will provide flavor to any interested party.
Address your ideal audience directly giving details on what they should expect and be a party to. Provide specific appeal and a reason not to miss the event. Do not forget to include a call to action, how to register, contact person, and a website link. This elaborates specifics on how one can attend the event.
5. Check the formatting of the press release
The next step of writing a press release is to verify the formatting requirements such as the basic font size like for headline, sub-headlines, and the body text. It is important to note that the headline should be in font type Times New Roman of size 14, the sub-headline italicized with font size 13, and the body text put in a standard font size of 12 in Time New Roman type.
To be read by anyone, use the third-person voice.
6. Press release distribution
After writing such a mind grabbing press release, you are now ready to let it into the hands of various media outlets, journalists, bloggers, and reporters. Its basic distribution actions will include syndication service, event website, and social media link of the event on your pages.
To distribute a press release, you can either do it yourself, knocking each news site one by one, talking to journalists from different media, OR order a press release distribution service from a reputable company like SEMJar.com.