Whether you’re an auto aficionado or an auto parts dealer, selling auto parts online can mean big money. Thanks to COVID-19, the auto industry shifted gears in 2020.
Online auto parts sales exploded by almost 30% compared to 2019. This is a huge opportunity for people willing to take advantage of it.
How can you make sure that your ready to sell auto parts online and be successful?
Don’t worry about a thing. This guide has you covered. Read on to learn what you need to do to start selling auto parts online.
Decide Your Sales Channels
Selling auto parts online is pretty expansive. You don’t have to rely on your website to generate all of your sales. Amazon and eBay are two huge marketplaces to sell auto parts.
Before you jump in and try to sell everywhere, there are a few things you need to keep in mind. The first is that it’s good to diversify your sales channels.
You can sell on Amazon and eBay and start to see sales immediately while you’re building your website. This also protects your business from sudden drops in one area.
For example, your website sees a sudden drop in traffic because of a search engine change. You can make up those lost sales on the other sales channels.
On the downside, you have a lot more to manage. It’s like running 3 businesses instead of one. Think carefully about what products you sell and who buys them.
Lay the Business Foundation
The foundation of your business is the key to your success. This is the stage where you think about the long-term vision of your business. You want to be in a position to scale up down the road.
A part of that foundation will help you with marketing your business. What do you plan to sell and to whom? If you answer, “I sell car parts to people who need them,” go back to the drawing board.
You need to get much more specific than that. Do you sell imported car parts, aftermarket parts, or OEM parts? Do you sell to racing enthusiasts, or do you sell to restoration services?
The more specific you can get, the easier it is to create a website and market your services.
You need to have a great relationship with parts suppliers. You then need to figure out how orders will get fulfilled. Will you keep inventory and ship orders yourself? Is there a vendor that can take care of those things for you?
Build the Website
Once you have a good foundation set, you need to build your website. An automotive ecommerce website is a lot different from any other ecommerce store.
You’re likely to have a lot of products to sell. These products need to be categorized properly. Your website also has to be easy to navigate to find these products.
Most importantly, it needs to be responsive because most sales happen on mobile devices.
Write Compelling Product Descriptions
Whether you sell your products on eBay, Amazon, or your website, you have to know how to present the products online.
Think of your site’s visitors. What are the things that they want to know about the auto parts? These are the things that you have to have front and center in your product descriptions.
It also helps to have keywords for each product and put the keywords in the headline and product description. That helps your products get found online.
High-quality images of the auto parts have to accompany the descriptions. Low-quality images will cause people to move on.
Market the Website
There are a number of ways to market your website. Pay-per-click ads, SEO, and social media are the most effective ways to drive traffic to your site.
It will take a while to build momentum using social media and SEO. In the beginning, it makes sense to spend money on pay-per-click ads for highly targeted keywords.
That will help you drive sales quickly and you can scale back your budget once the other marketing methods show results.
Provide an Outstanding Customer Experience
You can have the perfect website, marketing, and sales plan in place. If you don’t provide a good customer experience, you will have a hard time in business.
Your goal should be to exceed customer expectations at every interaction with your business. If you have that mentality, you’ll have a steady stream of repeat customers.
Read Also: How to Create Brands That People Will Love
Manage Your Finances
If you really want to make a killing selling auto parts online, you need to manage your finances. You have to keep a close eye on your business profitability if you want to scale up.
Keep and review your profit and loss statements every month. This will tell you whether your pricing is too low and if you need to raise them to grow your profit margins.
Remember that if you have a business with razor-thin profit margins, you depend on volume to grow. That means you have to get more customers and provide excellent customer service to each one.
If you don’t get it right, you’ll end up closing shop because you’re burned out and your customer attrition rate is sky-high.
Sell Auto Parts Online and Make Money
Do you have dreams of starting a new business? This is the perfect time to sell auto parts online. You do need to do a lot of legwork to make it successful.
Take the time to understand your customers and how you serve them. You can then focus on the logistics of the business. Make sure that you do a great job with customer service, so those customers stick with you for a long time.
For more great tips? Visit the Business section of this site to keep growing your new venture.