The response rate for flyers can be as high as 5%. Considering how affordable they are to produce and print (meaning you can get a lot made up), they still—even in 2022—offer marketers and company owners a good ROI.
However, knowing how to print flyers effectively is the obstacle you need to overcome to achieve a good result. You must choose your type of flyer wisely and think carefully about the message you want to send to your audience. And that’s before you even get to the printing stage!
Read on for our handy flyer printing guide.
Determine the Type of Flyer You Need
If you’re including flyer printing in your marketing strategy for 2022, you need to consider the type of flyer that will most resonate with your audience and be easiest to deliver into their hands.
The factors to consider here include types, sizes, and dimensions. Some common flyer types include:
- Handbills or postcards
- Tri-fold brochures
Dimensions range from a tiny DL size at 3.9 x 8.3 inches to an enormous A3 size at 11.7 x 16.5 inches.
Deciding what flyer type and size (or dimension) you need will depend on where you print the flyers.
If you’re printing at home or work, your printer might not be big enough to print A3. On the other hand, a commercial printer will have a wide range of size options available.
Work Out What Goes on Your Flyers
Once you know what type and size of the flyer you want to print, you need to decide what goes on it.
First, think about the message you want to send to your audience.
Are you promoting a yearly sale? Do you want to provide your customers with discount coupons? Is the flyer instructional, telling those who purchase your product how to use it?
Once you know what you want to say, you must decide how the flyer will look. Consider design elements like:
- Your logo
- Your brand colors
- Typographic hierarchy
- Relevant company details
- Eyecatching graphics
Leave a lot of space between all the elements so your flyer doesn’t look too crowded.
In fact, there are lots of common design mistakes you need to avoid when printing flyers. Read more info here.
Printing Process: Flyer Printing Tips
The process is simple if you’re printing on a copier or printer (at home or the office).
Open the flyer file and click “File” then “Print.” You’ll be able to preview your flyer before hitting the print button. Review all the settings, ensuring the flyer design fits nicely on the paper.
Make adjustments as needed. You also might need to insert special paper into the paper feed tray.
Print just one flyer as a test. Hit the print button and head over to the printer to check on your test. If it looks good, you can proceed with printing the rest of your flyers.
Another option is to use a commercial printer. Since this is more expensive, it’s best done if you have special design requirements or need a large volume of flyers printed.
How to Print Flyers Explained
While it may seem like everything is going digital these days, flyers still have a place in marketing. However, learning how to print flyers affordably and effectively is the key to creating printed messaging that resonates with your audience.
If you do it right, people might even share your flyer with friends or pin it to the fridge at work—and that gets even more eyeballs on it.
For more savvy marketing tips and tricks, browse other articles on our blog.