Trade shows are large investments no matter what event you’re attending, and it can feel daunting when there’s no guarantee they’ll help you increase sales. However, there’s an element under your control that can increase the likelihood that you’ll drum up interest–trade show booth design.
The most effective trade show displays help draw attention away from your competitors and towards your brand. Even better, you’ll be able to collect more information from people, network, and ensure that you’ve made an impression.
Read on to learn how to optimize your trade show booth in order to draw more attention and gain more qualified leads!
Hone Your Messaging
Your first step should be to get clear on your goals and your messaging before you even decide. Consider your target audience and the particular problem they have that you’re able to solve. Then, create clear, concise messaging that speaks to that problem and the solution.
Along with your logo and company name, this messaging can be printed on your trade show banners or the gifts and pamphlets that you give out. This will make it easier to determine what you do and whether you would be able to help them!
Before you invest in portable trade show displays, we recommend taking time to consider the key takeaways you want people to receive from your display. For instance, if you’re a new company that wants to establish more authority in the industry, your goal may be to display more products and scheduling product demos.
If this is the case, you’ll want to design your booth with the product in mind. Consider well-lit product shelves on either side and a large area in the center where product demos can take place.
Trade show giveaways are a great way to draw people to your booth during a busy trade show and get them excited about your brand. Here are a few of the main benefits of giveaways:
- They draw more people to your booth
- They enable you to collect contact information
- They create a memorable moment
Make sure to choose gifts that your target audience or buyer persona would be interested in. For instance, if your buyers are typically landscaping professionals, insulated water bottles with your company name and logo on the side may be a valuable gift.
Your goal during a trade show booth is to always have a steady flow of visitors. In order to do this, trade show exhibits need to be inviting, welcoming spaces that urge people to explore. Custom booths such as rockway exhibits services are able to create visually exciting spaces that allow visitors to flow through the area easily.
People need room to move around as well as pause and examine the products or service offerings you have on display. This won’t be easy if your booth is crowded or confusing to navigate.
Bring the Right People
Attracting people to your trade show booth is one thing, but you need to be able to connect with them and collect their contact information in order to create a lasting relationship. To do this, make sure you’re bringing the right people to the trade show.
For instance, people from your marketing team may be the best at demonstrating products during regularly scheduled segments throughout the day.
On the other hand, your sales reps may be best at interacting with people who arrive. It’s important that they’re able to start up conversations with people instead of purely selling them in order to establish rapport. The goal is to pique people’s interests without becoming too aggressive or pushy.
Make It Fun
Besides giveaways, another way you can attract attention as well as brighten people’s day is to provide fun elements. This can be as simple as photo-op walls that include your branding. This will encourage people to pause and take a photo–more importantly, they’re more likely to share the photo on social media and gain you some additional eyes.
You can also gamify the experience by creating prize wheels, cornhole tossing stations, and more. Although these games may not have anything specifically to do with your brand, the point is to draw more attention to your booth and have people stay longer.
Make It Relaxing
You can also encourage people to stay by doing the opposite–add a relaxing rest stop to your booth. This can be as simple as setting up benches near your booth with small end tables to set their drinks or food. You can also set up tables nearby that are decorated with your company’s brand palette colors or designs.
A relaxing, positive experience can help tie positive emotions to your brand as well. It also encourages people to linger longer and take a look at what you have to offer.
Creating a Great Trade Show Booth Experience
Optimizing your trade show booth is all about creating a positive experience for guests that arrive. You want to be able to draw people’s attention and create a captivating booth experience that encourages them to linger longer. This can be as simple as creating gaming areas or rest areas, but you can also hold giveaways or raffles.
Of course, it’s important to remember that people are less likely to explore your trade show booth if it doesn’t look inviting. Remember to pay attention to the layout and flow of the booth so that people feel comfortable navigating it. Make sure your brand and messaging are well-displayed so people know exactly how you can solve their problems.
Ready for more tips on how to create a successful trade show experience? Keep reading our blog for more tips and tricks!
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