Thinking of creating your own business videos? If so, where should you focus? Do you dump all your money into camera gear, props, or marketing?
Or what if you’re on a budget? How can you market your video to ensure all the right people view it?
When you’re ready to learn the 4 key elements that’ll turn your poor production into a cinematic masterpiece, read on.
Create a Simple Story
The problem with most failed movies isn’t the acting. It’s not the budget either. It’s an overcomplicated plot.
Directors try to put too much into their films and run the risk of missing pertinent details. It leaves the audience feeling like they missed something like they didn’t get the gist of the story.
The more complicated your plot, the more likely you’ll lose your audience. That’s why, especially on shorter videos, you must remain focused on a single goal. Write down your goal for your video.
After you finish, write out ways in which you might achieve this goal through video. Pick your best idea, then create a storyboard. If you’re pitching your video idea to a group of people, working with style frames is a given.
Then you can include things like typography, vector graphics, animation, and colors. Style frames fill in the blanks left by traditional storyboards.
Understand Your Target Audience
If you’re wondering how to produce a video, take it from the experts. Understanding your audience is key. You need to give them whatever they need to achieve your goal.
For instance, pretend you’re making a video on how to make your own applesauce. If your target audience was housewives in Washington state, your content would be different than a similar video made for preschoolers in Nigeria. We’re talking about your fonts, dialogue, and wardrobe to name a few.
Make It Clear and Simple
Cut the corporate jargon. Follow the same rule used by news anchors and military recruiters alike. Use words even a 6th grader will understand.
Even politicians now speak plain English, or at least they try. That’s because they want to reach as many of their voters as possible. If you want your message to reach all of your audience, use simple language.
Include a Call to Action
Marketing videos must include a call to action. It’s just a fancy way of saying the next step, aka the thing your viewers should do when they finish your video.
Do you want them to fill out a questionnaire? Then, at the end of your video, explicitly say, “Now fill out this form….” If it’s to buy an item, then say that.
Whatever you want your audience to do, tell them. Don’t leave any room to guess.
Next on Your Business Videos Checklist
Now that you know the keys to make great business videos, it’s time to get started. Begin by defining your goal in a single sentence. Then move onto customer research and storyboarding.
If you the above sections were helpful, zip on over to our ginormous library full of other insightful business articles. So long and good luck!
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