The millennial generation is hugely driven by data and content, whether it is in the form of blogs, articles, posts, or something more than that. The consumers are looking for interaction and loyalty that goes way beyond the brand or the product just hurling away personalized ads to capture their minds.
According to the Marketing Insider Group, “Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side.”
It is claimed that approximately 11% of online users have opted to block ads because of their nature to obstruct screen space, leading to unknown or illegitimate websites. This can be disruptive to the online experience in general. As a result, content marketing developed to bring more information to consumers, without pushing ads.
“There’s no point spending time in creating content that doesn’t add any value to your audience. Set your goals around being exceptionally useful and helping them improve their quality of life,” says Abhishek Shankhwar, who is a Digital Marketing expert @ Dignitas Digital, a full-scale digital agency in Philadelphia serving its clients globally since a decade.
Here, we have collected different approaches you can take to make content marketing work for your business:
Most of the current world is running on big data and data analytics because they tremendously influence businesses to shape their content and strategies in a way that maximizes the yield.
Data can pretty much put you in the right direction, be it knowing the type of content the audience enjoys or knowing what content to use for different demographics, or even knowing which platform gives you the highest interaction with consumers.
Data not only helps you improve your business, but can also be key in driving strategies related to content, cost-cutting, and time management.
Search Engine Optimized content generation
Content marketing costs 62% less than outbound marketing and generates 3 times more leads, says The Entrepreneur. This can predominantly be achieved only through optimizing your web page or blog to appear among the top few search results, allowing your content to be viewed by a maximum number of people.
This can be done by including certain SEO-inclined words or strategies that would put your blog among the top-ranked results helping you get more leads for your business.
Mastering the art of video marketing
Videos have become the new way of consuming digital content and has become one of the vital bases of marketing for brands. Video has become the most engaging content for youth and older generation alike.
Users spend 88% more time on a website that has a video. Hence, culminating your worded content along with an enticing video can go a long way in the success of your business. There is also a higher probability of users purchasing your product when they are advertised in the form of a video, giving the advertisement more flexibility and versatility.
Moreover, videos tend to be more personal and interactive when compared to blogs or articles and acts as a direct address to the audience.
Social media presence
Every single person on this planet has a social media account. Even a 70-year-old grandma does! You need to increase your reach to your customers through social media.
Having a website or an app is truly one-sided and the interactive isn’t always instant, which is why your brand having a social media handle/presence can mean a lot to the consumers as well as your brand. This also says a lot about your product or business is one of the modern age and would greatly appeal to the masses.
Using social media platforms such as Instagram or Facebook to deliver content through posts, videos and stories could have a highly positive impact on your brand.
As the saying goes “A picture is worth a thousand words”, it indeed holds true. While you can obviously make use of words to paint the perfect picture, it is more effective when you display the picture by itself, letting it speak its true meaning.
Infographics, statistics, and picturization can be compelling in supporting your brand and there is greater ease in interpreting a visual piece of information as well.
Adding visual content has been traditionally proven to increase blog/article engagement. This doesn’t restrain to only charts, graphs, or posters but can also include video links, slides, YouTube videos, etc.
For any professional assistance, we recommend you to get in touch with Dignitas Digital for planning effective content marketing strategies for your business!