Did you know that people spend more time on apps than watching TV? Billions of apps are downloaded each year and the opportunity to make money continues to grow.
If you want to earn passive income and have a great business, you need to build an amazing app. However, only a fraction of apps reaches that level of income and popularity.
You may have a killer idea for an app, but you have to take the right steps to make an app that people will love and share.
Keep reading, because this article walks you through the steps to build an app and a successful business.
Writing a Business Plan
You have to approach your app idea like a business. If you approach your idea as a hobby or as just an app, then you’re going to wind up with limited results.
You might make some money, but you won’t have a million downloads.
In this business, the app is the product. It can be a game, a service, or a way to entertain people. You need to figure out what the app does, who would download it, and what makes your app better than the others.
The most important part of your business plan is the financial outlook. Building an app takes time and money.
You may need to hire a development team or learn to program it yourself. You’ll need to test the app and spend money marketing the app. You also need to have a roadmap for future versions of the app and a plan to provide support to users.
The next step is to decide how you plan to monetize the app. An app that’s advertiser supported can annoy users to the point where they delete the app or pay a subscription for ad-free usage.
You might have a game where players buy gear or points to use. You can provide a valuable service like video editing for an annual subscription fee.
The next step is to project how many downloads you’ll have over the first few years. You’ll then need to determine how many users will pay for a subscription or spend additional money on the app.
This is critical because you’ll learn if your app is viable or not. You don’t want to have an app that gets millions of downloads and loses money.
How will you plan to finance the development of the app? Unless you’re already knowledgeable about programming, you’re going to have to hire people to do the work for you.
You’ll need to take your business plan and present it to potential lenders and investors. They’ll pour over your business plan to make sure that it makes sense and they’ll see a return on the investment.
Banks made it harder to get approved for a loan, and the lender will scrutinize the plan. They want to make sure you can pay the loan back.
How to Build an App
Once you get the financing together, it’s time to build your development team if you haven’t already. You and your team will plan out the entire development process, from the initial design concepts to the launch.
You’ll create a set of benchmarks for the development team to meet. That’s how you know the app is on track and launches on time.
Start with the wireframe of the app. These are sketches that demonstrate how the app is used. After these sketches are finalized, you can begin the development of the app.
The development process is often tedious. The team develops the app to a certain point, tests are done, and development continues.
You can then work with a testing company or a focus group to assess the quality and usability of the app. Companies like the one found at https://www.qualitylogic.com/what-we-test/ give you and the development team an objective view of your app.
Marketing the App
Marketing the app is what’s going to get you to millions of downloads. Of course, your app has to perform, but without a solid marketing plan, your app will be dead in the water. Here are some places where marketing know-how will make a big difference.
Listing the App
App stores are like search engines and you need to treat your listings accordingly. Think about the end-user and how they would search for apps similar to yours. These search terms are your keywords, and they need to appear in your app description.
You also need to make your app description appealing so people want to download it. Once they use the app, you have to find a way to encourage them to leave reviews.
The more reviews your app has, the more likely more people will download it and love it.
You have to know your audience inside and out to promote the app effectively. For example, if you have a fitness app, promoting the app on Instagram and Facebook are marketing channels to use.
You need to figure out where your audience spends the most time and advertise on those channels.
How to Make an App
Did this article help you learn how to make an app? It’s a process to build an app from scratch and get millions of downloads.
There’s no guarantee that you’ll have the best chance at getting a million downloads. It takes a bit of luck, the right amount of promotion, and an app that people love and will talk about to their friends. At the end of the day, you have to give a ton of value to your audience.
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