So you are looking for ways to increase your business and have more influence. Well, you aren’t the only one. 89% of marketers said that their main business goal was brand awareness.
There are ways to raise your profile and become a success in your field. Keep reading if you want to increase brand awareness so that people can recognize and remember your business.
What Is Brand Awareness?
Building a brand involves a marketing strategy that leaves audiences familiar with your brand, logo, and product. It is a term for how aware people are of what you have to offer. This is so important to do because when people are ready to search for content or make a purchase, their first thought should be you.
Basically, you should be thinking of growing a brand so that you can start the first steps of your marketing funnel. If people know you, you are casting a net across that audience for potential buyers or supporters.
1. Create Content That Is Shareable
Shares are a great way to reach new audiences while using social media. If you are already making the content, why not let others share it for a greater reach? This ensures that people beyond your normal reach are also seeing your stuff, so you can extend your normal algorithm.
Infographics are a trending piece of shareable content that you can take advantage of. They are engaging to viewers and have a purpose that will get more engagement.
2. Learn About SEO and Keywords
Don’t worry; everyone can get intimidated by search engine optimization (SEO). This is pretty simple to implement if you use keywords in your industry that target audiences are searching for.
Try to focus on the product side and build keywords into your content naturally. While it is crucial to use search engine optimization to grow successful brands, don’t overstuff keywords because there needs to be a balance. Check this blog out on brand awareness for help.
3. Develop a Voice or Mission
Whether you want to be friendly, smart, or sentimental, when you have a voice, your brand can stick to the minds of consumers. People love to support a good cause which is why it’s a good idea to create a mission statement or choose a good cause to support. When you decide what that is, it’s important to stick with your brand and be authentic.
Remember that not everyone has the same opinion, so keep in mind that you don’t want to choose something that can be polarizing to a big group of people because this could hurt your brand. Awareness and intention go a long way when it comes to customer loyalty and branding.
4. Try Giveaways
When building a brand, people usually don’t want to have to fork up cash if they have never heard of it before. Instead, try giving people a taste of what you have to offer so that they can experience your services. This can be something like a free month off of a subscription, free samples, or limited services.
Referral programs are another idea that is incredibly effective. Friends and family are one of the top sources of brand awareness because of word of mouth. Using this method can increase the customer base in a cheap manner because it requires almost no effort.
This will be great PR and spread because everyone loves free products. By giving people access to what you offer, you are allowing them to decide if they want your products and exposing more people to become your potential clients.
5. Be Engaged In Social Media
You will need to do more than simply have a presence on social media. You need to be intentional and start to interact with the content and pages that your followers are engaged with. This is an easy way to make sure that your name keeps popping up and people stay thinking about your brand.
Also, make it a point to cross over on multiple social media platforms. Some people have lost interest in Instagram and Facebook and apps like TikTok or Pinterest. If you are posting information and free content, this adds value from you to your supporters.
If you have the resources for it, you should really utilize the paid ads on social media as well. This is such a good way to increase branding because you can target the right demographics. This helps you tap into other groups to be intentional about sharing products with people who are interested in your products.
6. Start a Podcast
The more ways that you can add value to consumers’ lives, the more they will use your products, recommend you and remember you. Creating a podcast is a way to start giving more content while creating a story. Even if you use your podcast to review products, interview people, or create a weekly show, it could give you added leverage.
Telling a narrative is powerful because it gives the listeners something real to hold on to. This humanizes you through the screen and gives your brand or products more depth. Make sure that whatever you do, you are telling the truth because authenticity is key to boosting brand awareness.
How Can I Measure Brand Awareness?
The ways to measure if you are growing with your brand are pretty simple. Here are a few steps to take:
- Check follower amounts on social media
- Track website traffic
- Watch Google trends data
- Survey your clientele
Increase Brand Awareness Today
People are quick to recognize the Apple or Nike Logo, and they can tell you all the amazing things about their products. You want people to be able to recall information about what you offer so that they can do the marketing for you. If you follow these tips above, you should increase brand awareness in no time.
For more lifestyle and business advice, check out some of our other articles.