Did you know that 70 percent of marketers say SEO is more effective than PPC ads? If you’ve tried SEO and haven’t seen great results, you might disagree.
One of the reasons you may not be seeing much success moving up the SERPs just yet is that you haven’t hit the right keywords. Even if you’ve been doing keyword research, you may not be doing it the best way possible.
This guide is here to help. With it, you’ll learn how to do keyword research that actually makes an impact.
Start with Keywords You’re Using
The first step in how to research keywords is actually to analyze your current keywords. Unless you’re starting from scratch, you may have a list of keywords already. The question is how they’re performing. There are some free tools you can use. If you have a large set of keywords, you’ll want to get a paid tool.
Use this information to separate good keywords from those that aren’t performing the way they should. Some of these keywords may still be worthwhile, either because they’re quite competitive or because they’re related to your business.
This information will lay the groundwork for your SEO strategy.
Think Like Your Ideal Customer
If you already have some keywords you rank for or some that you want to rank for, you’re one step ahead. The next step in how to do SEO keyword research is to build a keyword wish list.
The first step is to set some goals. Who do you want to attract to your site? If you want to buy customers, then you need to think as they do.
What kinds of keywords will they be using to find new products or services? What would they search for if they were trying to educate themselves?
By asking yourself these questions, you can begin to generate a list of plausible keywords. They may not be the right ones, but you can use them to start looking for the ones that are.
Assess the Competitive Landscape
Once you’ve used your wish list and your goals to research the terms people are searching for, it’s time to take a look at the competitive landscape.
If you’re using a keyword research tool, there may be options to look at your competitors’ keywords. This can tell you what they’re ranking for. You may want to try to rank for some of these terms.
It may also provide you with insight into how tough it would be to rank for those keywords. You might want to consider other, similar keywords that you can easily rank for.
SEO agencies use tools to assess how difficult it might be to rank for any single keyword. With this information, you can get a better sense of which keywords you can dominate and which ones you may need to put more effort into.
Get More Tips for How to Do Keyword Research and More
Knowing how to do keyword research the right way is a game-changer for your SEO. With a good keyword strategy, you’ll rise through the rankings in no time.
Looking for more marketing insights and how-tos? You’re in the right spot! Check out the archives to discover more great strategies and help your business grow.