Digital marketing or mainly known as advertising campaigns that are conducted to attract the target audience using PCs, phones, tablets. It is frequently contrasted with “traditional marketing, for example, magazine publicizing, boards, and post office based mail.
It has several forms, which include online video, display advertising, messages in social networks. Nowadays many email marketing agencies are working on businesses to take them to the next level. We will tell you more about this process later in the article.
What is Digital Marketing?
Digital marketing is a type of brand promotion using the Internet & other forms of digital communication. It includes not only email newsletters, social networks, and online advertising, but also text and multimedia messages.
- Wide coverage.
- Lower cost compared to traditional marketing.
- Availability of detailed information on the results of advertising campaigns.
- Decrease in the sales cycle.
- Assistance in building brand loyalty
- Customer retention
- Sales promotion
To use these advantages, you need to decide on the type of digital marketing. Each of them is used to achieve different goals, according to which they are chosen during the development of the strategy.
Types of Digital Marketing for Business
Digital marketing refers to promoting conveyed through computerized channels, for example, web search tools, sites, interpersonal organizations, email, and portable applications. Despite the fact that this term covers a wide scope of promoting exercises that are not generally utilized, we will concentrate on the most well-known types of digital marketing for business.
1. Search Engine Optimization
This is a website optimization process necessary to increase its position on search results pages and increase the volume of organic (or free) traffic. SEO includes the following actions:
A promotion strategy and further work on each site are developed individually since they use different approaches for landing pages, business cards, and online stores.
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2. Content Marketing
Content marketing – creating informative, useful content in order to increase brand awareness, increase traffic, attract potential customers. One of the most important parts of content marketing is to show users the main “value” of a product or service.
Regardless of whether the content is provided for free or for a fee, the user must receive really useful information that will encourage him to become a client of your company.
3. Social Media Marketing
Social media marketing is driving traffic and increasing brand awareness by engaging people in online discussions and interactions. The most popular platforms are Facebook, Instagram, LinkedIn, and YouTube. There are others, but they are selected depending on the interests of Central Asia.
Since marketing in society. Networking involves the active participation of the audience; it has become a popular way of attracting attention.
It is effective both for little-known and small companies, as well as for large ones with a certain reputation. This is the most popular information environment for B2C marketers, and it is also gaining ground in B2B.
SMM performance can be tracked using various metrics. Built-in social networks are not always enough, therefore, in addition to them, they use services to evaluate the dynamics of subscribers, feedback, reach, conversion, and much more.
After analyzing the data, you can see whether a particular type of interaction is effective or whether it needs to be changed. Metrics also show the reaction of users to publications: likes, comments, reposts, links to the site.
Many brands use digital marketing in social networks. networks to start a dialogue with the audience, without explicitly indicating that the main purpose of communication is to turn potential customers into buyers.
This communication method is used for several reasons. This may be targeting an adult audience or careful promotion of goods and services that are not suitable for impulsive purchases.
4. Contextual Advertising
Contextual advertising or pay-per-click advertising (PPC) usually refers to “paid results” at the top or side of search results (SERP). You pay only when your ad is clicked. You can choose to show PPC ads when you enter certain key queries by creating ads targeted to a specific audience.
5. PPC Channels
There are many PPC channels through which you can advertise your business. Few of them are listed below:
- Google Ads
- Paid ads on Facebook
- Paid ads on Instagram
- LinkedIn advertising messages
With the help of statistics, you can find out which ads generate revenue, and which – losses, in order to remove the latter in time and avoid budget waste.
6. Affiliate Marketing
Affiliate digital marketing is one of the earliest strategies used to generate passive income. The concept is actually quite simple, in short – the promotion of products or services of other companies in exchange for a fee.
7. Native Ads
Native advertising is disguised as digital marketing. Such ads naturally fit into the surrounding content, so when they are viewed, visitors do not turn on the so-called banner blindness and the message itself does not cause negative emotions. Unlike the natural one, the native looks like an unselfish message, therefore, it is treated more loyally. It happens to be educational (useful articles about a product or service), entertaining, and branded.
Native advertising is an unobtrusive way to communicate with your audience, increasing brand awareness. With proper use, it increases the trust of CA.
8. Marketing Automation
Marketing automation – the use of programs and services to support digital marketing advertising campaigns, increase the effectiveness and relevance of advertising. These are optimization, automation of marketing tasks, and work processes. Using services, you can see which digital channels work and which do not. All data is displayed in metrics, the analysis of which will show how well the applied strategy works.
9. Email Marketing
Email marketing is the use of email to reach an audience. With it, establish trusting relationships with customers, hold them, stimulate repeat sales, and return passive buyers. Digital email marketing is also used to increase brand awareness and communication with each person separately.
10. Video Marketing
Video marketing – the use of videos to attract the target audience. More than 78% of people prefer video to text, as it is often more interesting to watch than to read a boring description. There are several video marketing platforms: YouTube, Facebook Videos, Instagram, and even TikTok.
Types of video content
- Promotional video
- Detailed reviews, product comparisons
- Product / Service demonstration and reviews
- Instructions to use
- Streams, etc.
What to choose depends on the audience and the place of its accumulation. Some “light up” after watching a short video, others need detailed and useful content, based on which the decision will be made whether to buy or not.
11. Viral Marketing
Viral marketing is digital marketing in which consumers transmit or share information about the company’s goods or services through social networks. Sensational or unusual content attracts attention and spreads quickly. It can be in any form, for example, videos, blog posts, social networks, and on various topics (travel, food, beauty, technology, etc.).
The result of viral marketing is short-term, with a significant jump in traffic and a sharp increase in people interested in the brand.
12. Mobile Marketing
Mobile digital marketing – the promotion of goods and services through advertising messages on mobile devices. Among the tools:
- Mobile applications
- SMS mailing
- Push notifications
- Advertising in applications and games
- QR codes, etc.
This way of interacting with the audience is quite effective since the smartphone is usually next to the user, respectively, advertising will be viewed immediately. Messages can be personalized, as well as sent at the right time, for example, as soon as a potential client passes by an institution, an SMS with a discount on an order will come.
13. Radio and TV Advertising
Today, marketing on radio and TV is inferior in effectiveness to the above types. The traditional offline approach has been replaced by a digital one, so it has become easier to communicate with the audience, to understand exactly what it needs and how it reacts to advertising. In addition to television channels and radio stations, known more offline, you can use platforms that work exclusively online.
So these are the best ways to use for marketing your business. All of these 13 methods are being used by different businesses. We have discussed all of them and now it’s your decision to use one or more of them for the growth of your business.