Business Event Planning: Getting Started

The business event industry is massive. In fact, it generated 845 billion dollars in 2016.

But if you’re new to planning events for your company, it can be overwhelming. Or if you’re a seasoned pro, you can always keep improving and growing.

That’s why we’ve put together this article outlining our top tips for business event planning. Here’s how to get started.

Choose Your Purpose

So you want to host an event. Great! The first step is to choose the goal of your event.

Think about these questions.

What is your objective? What do you want your event to do? What actions do you want attendees to take after it’s over?

This will help you make every other decision for your event and will also help you evaluate the success after it’s over.

A good guiding principle is to think of your event not just as a corporate event, but instead an interactive brand experience.

Pick a Theme and Format

Next, what’s the theme and format of your event?

Potential sections could include the following.

Consider having a keynote speaker for all of your attendees. You can then host multiple breakout sessions. These can feature a wide range of topics so people can choose what they’re most interested in.

You can also host roundtable events where attendees can sit around and get to know her. Networking is one of the most valuable parts of business events.

Another tip? Include something unique and fun in your event. This could be a famous speaker, special band, or hypnotist.

Also, think about the main message you want to send. This can help you determine the theme you pick.

Decide on a Budget

Next up in business event planning, it’s time to pick what your budget will be. As nice as it would be to spend as much as you want, that’s really not practical.

A good place to start is to think about the main spending categories you’ll have. These often include:

• Venue
• Audiovisual expenses
• Food
• Videographer
• Decorations

Don’t underestimate the importance of food and beverages. It may not seem as important as other parts of the experience, but it is. If your attendees aren’t hungry, they’ll be more forgiving of other mistakes.

And knowing your budget will help inform all of your other decisions. It’s also a good idea to have a buffer of cash in your budget. Unexpected expenses always come up, so find out more.

Business Event Planning Tips

Planning a business event is no joke. There is so much involved and are so many details you don’t want to forget about.

Now that you’ve read through these business event planning tips, what’s next? It’s time to start planning your event.

Take a look at the tips we’ve covered today and decide where you’re at. This will help you know where to focus.

Want to learn more? Check out our blog today for additional tips.