Best Free Video Editing Tools that every Marketing Team Should Have

Video marketing is gaining quite a traction, and brands are increasingly heavily relying on video content to augment their digital marketing efforts, boost traffic and sales, reduce support queries, and help users understand their products and services better. However, for video content to be viral and shareable, you need professionally designed, well thought-out, interactive and intuitive videos that instantly hook in your audience. However, creating consistently great video content takes time, money, and skills, which is not every business’s cup of tea. Fortunately, there are tons of free video editing tools in the market that make it a breeze to produce stunning video content in no time. We have scoured the market to uncover the best video tools that every digital marketing team should be aware of.

VideoPad

Good things in life rarely come free, but VideoPad is one of the best video editing tools that doesn’t carry a price tag. This fully-functional, feature-intensive video editing tool is a great option for creating professional YouTube and marketing video content on Mac OS X devices. With this simple and intuitive software, you will be able to create a wide array of video formats including 3D and 360 degrees. The tool is a repository of Visual effects and transitions, letting you add a professional touch to your videos. Create amazing videos with the help of professional templates, add subtitles to your video, add transitions, slides and graphics, speed up, slow down, or reverse your clips, and remove camera shake on your video clips with a modern stabilization feature. Video making couldn’t be easier! VideoPad supports a plethora of formats, including avi, mpeg, wmv, divX, Xvid, mp4, mov, vob, ogm, H.264, RM and more.

iMovie

This is another amazing video editing tool that already comes installed in all Apple devices. Surprisingly, this tool offers a suite of cutting-edge, user friendly, and intuitive video editing features for free. This tool allows you to create professional and high-quality marketing videos, trailers and movies in 4k resolution. It’s multi-media aspect makes it stand out; you can start the project on your iPad and finish it on a MacBook using AirDrop or iCloud Drive. With Customizable titles, sound effects, myriad backgrounds and themes, subtitles, Transitions, and green screen effects, video filters, iMovie lets you create Hollywood-style trailers and beautiful movies without paying a dime. Let’s create some movie magic!

Clipchamp Create

This is another great free online video editing tool on the market today that is loved by digital marketers the world over. While you can always avail more advanced features by upgrading to the premium or business plan, even the free plan lets you avail all the basic editing tools (trimming, cutting, speed control, titles, and filters) and allows you to create unlimited YouTube videos, Instagram ads, corporate slideshows, cinematic presentations – you name it. You can even export your videos in 480p output resolution without watermark! Create professional videos with hundreds of customizable templates for Facebook, TikTok, YouTube and more, and leave your audience in awe.

DaVinci Resolve

If you are looking to garner all the advanced features of a paid software for free, this editing tool is your cup of tea. This professional-grade solution packs capabilities for editing, color correction, visual effects, motion graphics and audio post production, all under one roof.  Especially designed for colorimetry and post-production professionals, DaVinci resolve also features built-in support for data storage and project collaboration. If you want to explore visual effects even further, you can even try out features such as working with 3D elements, altering the color of any take, and removing things you don’t want in your shot. The best thing about DaVinci Resolve is that it encourages collaborations, allowing different editors, assistants, colorists, VFX artists and sound designers to work together as a team in real time.

Wideo

Wideo is another free online video creation platform that enables users to create, edit, and share online videos in few simple steps. Even if you are a newbie video editor, the hassle-free drag and drop feature makes it easy for anyone to create high-quality, professional looking videos that captivate the eye of your viewers. What we especially love about Wideo is that it contains amazing templates for social media campaigns, as well as personalized videos for email campaigns. Once you have created a video, you can download it or share it directly to YouTube or Facebook. Elevate your brand and increase sales and click-through rates with professional videos with Wideo.

Soapbox

This premium chrome extension is the perfect choice for recording, editing, and even sharing pitches, demos and presentation videos. The best part about using Soapbox is that it simultaneously records both your screen and your webcam, allowing you to switch between sharing a full-screen or split-screen view using a built-in transitions feature. Using soapbox is easy as a breeze. Weather you are looking to create explainer videos, product videos, tutorials, demos, vlogs, customer videos or testimonials, or email marketing campaigns, all you need to do is record, incorporate a few transitions, and export your video for social media.

RenderForest

This cloud-based platform is a one-stop-shop for all your video creation needs; be it YouTube videos, kinetic typography, explainer animations, promotional videos, invites, presentations, slideshows, and a lot more. Find hundreds of video templates in various categories, and utilize easily customizable scenes to create engaging videos in a few clicks. Using Renderforest is as simple as choosing your design, tweaking it, and downloading your file in different formats and sizes. If you are looking to create truly enigmatic videos with a number of professional effects, RenderForest is the right tool for you.

Animaker

What we especially love about this animated video platform is its easy-to-use drag and drop feature which even newbies can use like pro. Increasingly, more and more brands are harnessing the power of animations to showcase their products and services in action, and sell their merits to audience.  Choose from hundreds of free templates and edit just about anything on your video for a completely, including custom props or icons, personalized video that wows your audience. you can even upload your own images and audio files to be used in the animated videos, and share the final videos on YouTube and Facebook.