B2B Sales: 3 Ways to Beef-Up Your Account-Based Marketing Strategy
An account-based marketing strategy focuses on more individuals rather than groups of people, assuming everyone is the same.
It concentrates more on segmentation and creating a campaign for 10-15 people rather than creating a campaign for 100s to 1000s of people.
This approach helps serve each unique customer instead of assuming that everyone has the same need. It also helps align sales and marketing, with an understanding of who they are targeting.
If you want to beef up your account-based marketing strategy, then consider these 3 ways that can boost your business.
Create Specific Campaigns
To create an account-based marketing strategy, you need to make sure you have specific campaigns.
That involves creating specific social media, email, and content campaigns that reach a specific audience. You shouldn’t have a one-size-fits-all campaign. You should consider what campaigns will reach segments of your audience the best.
You should figure out what kind of campaigns resonate the best with certain groups within your audience. When you do this, it results in more website visits and more sales.
Specific campaigns can also help tell a motivational story, which can inspire your sales team. You can see an example by reading this article.
Tell Personalized Stories
Another way to beef up your account-based marketing strategy is to tell personalized stories.
For example, if you have an email list, you should segment it and tell personalized stories to different customers. Some stories will resonate more with audiences.
You can tell stories about the customer journey, specifically how they had a problem that you helped them overcome with your business. When you tell unique, emotional stories, you are more likely to connect with a customer. That’s why you need to create emotional stories for a specific audience, not for everyone.
You can also tell stories through Facebook ads as well as posting on social media. The more unique stories you tell, the more you can reach your target market.
Check Your Data and Implement
The final way to beef up your account-based marketing strategy is to look at the data. You can see what consumers are clicking on your website, what emails they open, and what they are purchasing.
When you segment your audience based on their behavioral actions, you can target and retarget them better. You can create specific stories for specific audiences who purchase a particular product.
This helps you implement something based on individual consumer needs rather than creating something broadly.
Now You Know the Best Account-Based Marketing Strategy
Learning how to beef up your account-based marketing strategy is about customization and understanding how each customer is different. When you treat customers differently, it shows you care about them one on one instead of lumping their problems with everyone else’s.
An account-based marketing strategy is about being personal, which can only enhance your business toward producing more leads and more sales.
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