Hemp Beauty products are a booming business. In 2020, the industry brought in roughly $340 million in sales. By 2021, the sales projection had risen to $600 million, almost doubling the market’s value in one year.
So it’s no surprise how many people are exploring hemp-based beauty products as their next business.
But how do you break into the industry? Here are a few key steps to follow before you can start selling beauty products.
Focusing on What Hemp Beauty Products You’ll Sell
The first step in launching a successful line is narrowing your niche. A common mistake that even large companies can make is to try to expand too aggressively too quickly. A more prudent approach is to focus on one or two products that can serve as the flagship of your brand, and expand your line as you succeed.
This will also help you when it comes time to design your branding. Having an idea that you can build your line around will help ensure cohesion across the brand.
As for what your niche will be, that’s what you get to decide. Beauty products can appeal to a range of consumer bases.
You could pride yourself on making clean beauty products to appeal to the eco-friendly audience, top-shelf products for the luxury market, or budget alternatives for everyday folks.
If you’re passionate about any of those, then follow that intuition. But if you’re unsure, using research tools like Google Trends or reading through Amazon’s Best Sellers list and Movers and Shakers pages can help you see what products people are searching for and buying.
Finding a Supplier
Now more than likely, you weren’t handling the manufacturing process in your own home. So your next step is to find a supplier for your products.
The traditional way to do this is to go to trade shows. This can be a great option as it lets you test products yourself, ask questions and learn more about the industry in the process.
But if that’s impractical or inconvenient for your situation, the internet makes it easy to find suppliers from the comfort of home. Private label hemp products are readily available, and the best suppliers pride themselves on their customer service so you can have a lot of the same interactions you would get from an in-person trade show. You can also do business with the understanding that their processes adhere to all relevant legal, quality, and safety standards.
When you’re looking for a supplier, you’ll find that most of them handle packaging during the manufacturing process. This makes the branding process easy on your end. You only have to provide the logos and a few design assets.
Many suppliers also have a library of stock images you can use. This will save you the effort of photographing the products yourself while producing professional-looking marketing materials.
Decide How to Sell Your Product
Before you place your first order, you’ll need to know how to sell your product.
Selling products in-store is always an option. Either you can approach local businesses about carrying your product or you can use an online point-of-sale (POS) system like Vend.
Launching a product website is another option. Ecommerce platforms like Shopify make that process simple. Alternatively, selling through Amazon can help you get your product in front of the maximum number of potential customers.
Sell the Best Hemp Beauty Products You Can
Ultimately, the best way to succeed in selling hemp beauty products is to insist on quality. Every step, from narrowing your niche, to finding suppliers, and ensuring production standards should have a focus on producing the best product possible. Do that, and you’ll retain customers while growing your base and expanding your line.
Now all you need are the funds to get started. For tips on how you can start small by squirreling away some household cash, be sure to keep up with our latest money tips.