It’s essential to make your Shopify store optimized to the T.
Not only will this help boost organic traffic from search engines, but it contributes to a good user experience as well. After all, happy customers raise brand awareness, leading to higher sales.
Now that you know how important it is to optimize Shopify stores, it’s time for you to follow these tips and best practices on page optimization:
Improve Shopify Page Speed
If your site has a high bounce rate, its speed may be to blame. Sadly, slow sites can lead to bad Google search engine rankings, too.
To avoid the repercussions of a slow-loading store, you should:
- Use a responsive, lightweight theme.
- Compress images.
- Avoid GIFs and image sliders.
- Uninstall the Shopify app you do not use.
Enhance Shopify SEO
If you want to sell more products, you should work on your site’s SEO.
Here are some ways that will help you be more visible on Google:
- Do keyword research and use the keywords in the meta-description, product description, links, and the like.
- Follow the character limit for titles (55-60) and meta-descriptions (155-160).
- Create high-quality content and blog posts for SEO.
- Add alttext to images.
Make Sure Your Shopify Site is Mobile-Friendly
Around two billion use their mobile phones to shop online.
As such, the best way to do business with this group is to have each product page suited for mobile users.
To boost search engine optimization and improve user experience, you should keep in mind the following:
- Create a thumb-friendly design.
- Pick legible fonts for your pages.
- Ensure that your site CTAs are obvious.
Keep Your Customers Engaged
As customers are your online store’s lifelines, you must make these users as engaged as possible.
For one, you need to build an email list. With this direct line of communication, you can easily promote your products and other offerings.
Another great way to make your clients happy is to add a live chat feature to your online store. This allows buyers to ask you about your products and their orders, among many other things.
If you want to promote your brand and keep your old customers coming back for more, you should offer store discounts and promotions.
Here are examples of the many great deals you can offer:
Offering promo codes can help you build an email list. As mentioned, it is one of the easiest ways to create a cult following.
Creating a 20% discount for purchases over $50, for example, can help you earn more revenue. That’s because your buyers will try to reach the threshold to get the discount.
Similar to a percentage discount, publishing codes will help generate traffic to your online store.
Another method to promote your site is to offer gifts with purchases. You can improve your sales margins by holding a volume promotion, like buying two products to get one free.
Download the Necessary Shopify Apps
While it’s easy to manage your product pages for now, you’re sure to see a boom in purchases during high-sale events like Black Friday and Christmas.
To avoid the confusion and the unfulfilled orders that may plague your brand name, it’s important to download apps that can help your page.
For example, you can get an app that can help you sell your product in marketplaces. Not only will this give you a wider reach, but it helps streamline the selling process as well. If one product page sells out, this data will be reflected throughout the different marketplaces.
Another useful app to have is one that facilitates bulk product importation. With this, you don’t have to create multiple product pages as the app will upload the data for you.
Take Advantage of Social Media
If you are looking for a cheap yet effective means of content marketing, you should use various social platforms to promote your product. It’s also essential for your Shopify SEO as this can bring more traffic to your store.
To reap the many benefits of having Facebook, Twitter, or Instagram accounts, you should:
- Share fresh content.
- Hold polls.
- Incorporate relevant hashtags in your content.
- Use the right keywords for your blog posts to improve SEO.
Promote Your Shopify Store Through Ads
If your goal is to make your product pages and collections popular on every search engine, you should try running ads. You can place them on Google, Facebook, Instagram, and Twitter, among many other venues.
What’s great about running digital ads is that they’re not as expensive as TV or radio ads. You can also create campaigns according to your target demographics. That way, you can promote your collection to those who are more likely to buy them.
With these tips on how to optimize Shopify store, you are sure to boost your store SEO and enjoy bigger revenues in due time.