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6 Common Amazon Seller Mistakes and How to Avoid Them



Did you know that Amazon is the world’s most popular e-commerce marketplace? As of right now, the platform boasts a staggering 5M businesses. With all that activity, you’ll want to make sure you’re doing everything right selling products on Amazon if you want to stand out.

Of course, that’s easier said than done. Amazon is full of its own unique set of challenges and questions to answer, but it’s got to be done. We’re here to help you figure things out.

Check out this guide to learn about common Amazon seller mistakes that even the most experienced users make and how you can avoid them.

1. Picking the Wrong Product

The most important thing to get right is simply choosing the right product to sell in the first place. Get that wrong, and none of the other factors matter.

Luckily, there are some things you can do to avoid making a costly mistake. When looking for a product to sell, be sure to research the competition. Avoid areas where there are already too many players, or where there are so few that it’ll be difficult to get noticed.

2. Not Understanding Amazon’s Fees

One of the most common mistakes Amazon sellers make is not understanding Amazon’s fees. There are three main types of fees: r

  • referral fees
  • variable closing fees
  • fulfillment fees.

Referral fees are a percentage of the total sale and are paid to Amazon for referring the customer to the product. Variable closing fees are based on the item’s price and are paid to Amazon when the item is sold. Fulfillment fees are paid to Amazon for storing and shipping the product.

3. Failing to Optimize Listings

Amazon provides a number of fields that can be utilized in order to provide customers with more information about your product. Failing to take advantage of these fields will result in a less effective listing.

4. Not Tracking Your Inventory

This can lead to overstocking or under-stocking, both of which can have negative consequences. Overstocking can lead to storage fees and lost sales, while under-stocking can lead to lost sales.

5. Not Building a Brand

A strong brand is one of the most important assets you can have as a seller, and it can be the difference between success and failure. There are a few things you can do to build a strong brand on Amazon:

  • high-quality images
  • professional logo
  • product description details
  • outstanding customer service

By taking these steps, you can create a strong brand that will help you succeed on Amazon.

6. Failing to Research the Common Amazon Seller Mistakes

There are many seller mistakes that can quickly lead to disaster if not avoided. There are many helpful resources available that can educate sellers on the most common mistakes. Not taking the time to learn from these resources can mean the difference between success and failure on Amazon.

Taking the time to do your research is the easiest guide for Amazon sellers.

Get it Right the First Time

There are many common Amazon seller mistakes, but by following the tips in this article, you can avoid them and be on your way to a successful selling career on Amazon.

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