About 50% of small businesses do not have a marketing plan. Without a plan in place, this can waste time, money, effort, and valuable resources.
If you are one of those businesses without a marketing plan, it’s time to change that! Keep reading for some great marketing tips you can start using today!
1. Revamp Your Website Design
Having a mobile-friendly, SEO-optimized, and user-friendly website design can make or break your business.
On your website, you also want to add in blogs that are relevant to your topic. This is how you can drive traffic to the site – writing about relevant topics that people want to read or have questions about.
It’s not always easy to create a web design that converts, so you may want to look into Ecommerce Website Development to help you out with this marketing strategy.
2. Utilize Social Media
If you are not on social media or are not using it to your fullest, then you are missing out on potential customers.
There are billions of users on social media across the world. If you target your marketing plan toward your target audience on social media, you can reach people you may not otherwise have without it.
3. Develop Your Email Marketing Strategy
While social media is great, you also want a marketing strategy that is fully yours. You don’t own your social media, but you do own your email list.
You can market to your email subscribers when you are running promotions, having sales, or dropping new items or products.
4. Ask for Online Reviews
It never hurts to ask! This definitely rings true for asking for online reviews.
The more online reviews you have, the higher you can actually rank on Google and other search engines. Not only that, but online reviews can also help build trust for your company, which in turn will attract more customers.
You can ask for online reviews in your packages that you ship with a note, over social media stories, on posts, and in other marketing campaigns.
5. Create Professional Visual Content
A lot of advertising these days is visual. That means you need to be up-to-date with your own visual content on your website, social media platforms, and every other aspect of your business as well.
Currently, videos and short-form videos are trending visual content that many people are loving consuming. Catering to that can help with your current marketing strategy.
If you are not sure how to create videos or not even sure how to use a camera, you may want to hire someone to help!
6. Partner With Influencers
Influencers are becoming more and more popular. In fact, more than 93% of marketers use influencers. If you’re not, you should start!
Use These Digital Marketing Tips
If you are a small business in need of a marketing plan, these marketing tips can help you grow your business in no time at all.
And if you loved this article, we have an entire section on our website about Business. Be sure to check it out!
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