Are you part of an organization or club but would love to grow in leaps and bounds? Or maybe you’re starting a nonprofit or association and want to make your goals a reality? Regardless of your situation, you must learn how to attract new members.
Why is this important? The more people you regularly show up with, the more influence, money, and success your association can bring. Once you develop a more extensive base of members, your organization will truly flourish.
Here are some basic things you can do to attract new members and bring your vision to life.
1. Make Your Organization Visible
You can do a few key things to make your organization more visible and attractive to new members.
Create a strong and active social media presence. Post frequently, share engaging content and make it easy for people to find and follow your organization online.
Host events and activities open to the public and advertise them widely. This will help get your name and mission out there and give people a chance to get to know you and what you do.
Finally, reach out to local media and see if you can get coverage for your organization. This can be a great way to raise awareness and attract members.
2. Make Joining Your Organization Easy
Make sure you have a process in place that is simple. Let potential members know what they need to do to join, and make it easy for them to get started. Furthermore, ensure you have a clear and concise explanation of what they can expect from the organization.
3. Offer Benefits to Members
This could include discounts on products or services and exclusive events or information access. Offering benefits can show potential members that your organization is worth joining and that they will get something out of it.
Member engagements can also aid in a growing organization. This will spread positive reviews about your organization, increasing renewals and the chance to recruit new members. There are several member engagement ideas out there, be sure to check them out.
4. Show Members That You Value Their Involvement
One way to do this is to offer opportunities for members to get involved in decision-making and leadership roles. This can help members feel like they are a part of the organization and that their opinions are valued.
Another way is to offer training and development opportunities. This can help members feel like they are gaining new skills and knowledge that they can use to benefit the organization.
5. Encourage Current Members to Refer Others
Current members are your best source of advertising and will likely be more effective at recruiting new members than you or your staff. Moreover, they are more likely to attract members like them in interests and demographics, which can help create a more cohesive and successful organization.
Also, according to statistics, organizations can have a 46% average retention rate through referrals. It is best to encourage members to do so to build a thriving organization.
New Members for Growing Organization
If you follow these tips, you should be able to attract new members to your organization. Keep your mission and goals clear, advertise your organization, and make it easy for people to join. Most importantly, be welcoming and inclusive to all potential members.
Check out our other informative articles for more helpful ideas and tips!