How to do roofing company marketing? It’s a simple question but is difficult to answer as there are many ways to promote roofing company. But its not possible to list each and every marketing idea in one article. So we have listed 5 best practical Roofing Marketing Plan and Ideas that will surely boost your leads. But before that let us know about roofing marketing!
What is Roofing Marketing?
Roofing is the construction of the house or building roof with different materials to protect it from sun, rain, snow, dust, wind, and extreme temperatures. Roofing Marketing is a business of promoting roofing services through different advertisements. Marketing can be done in various forms but are divided into two main forms: online and offline marketing. We will discuss them in this article!
5 Best Roofing Marketing Ideas
Most of the companies are business with their customers and day-to-day work. They don’t have time to grow their leads or they don’t even know how to do this. But those who are availing this opportunity are getting more and more customers at their door. There are many ways to do the roofing marketing but the most beneficial are listed below:
1. Claim Business On Google
If you haven’t register or claim your business on Google or other business directories, believe me you are losing hundreds of leads monthly. It is recommended to claim your roofing business on Google. It is totally free, just you need to provide complete details about your company like Name, phone number, address, email, website etc. As Google is the highly used search engine in the world, mostly roof repairing customers search for Roofing companies on Google. You can optimize your listing on Google by providing this information:
- Company Description
- Open and Close Timing
Google’s search algorithm will show your business in result if someone search by name or if you are ranked well it will automatically comes on top. There are many methods to rank your business on Google like taking reviews from customers, 5 star positive rating, and number of reviews.
2. Email Marketing
Most of the companies think sending email will not give any result. But you need to think again. I have a simple question for you, how many times you watch your email daily? According to a research normal users check their email twice or thrice a day. And business owners have a separate team to manage their emails which means 10-20 times a day they check email inbox. So you need to think again and plan for Email Marketing.
Email marketing gives you best free opportunity to connect with old as well as new customers. It build trust as you continuously in contact with them by sharing tips, discounts, trends, and industry updates. Moreover, email marketing has the highest ROI with average of $36 per $1 spent. Tips to start:
- Collect email addresses of your customers and their interesting friends or relatives.
- Send them offers, discounts, tips, and free guides.
- Send at least one email monthly.
3. Referral Program
In this digital world, people listen to other people’s experience. They believe on the reviews and other’s saying about the service. It is known as Word of mouth advertisement that might be issue for you. But most businesses create Referral programs to encourage their old customers to promote their business. It is a two way process to do this:
- Ask your customers to give you reviews, ratings, and testimonials.
- Post those reviews and testimonials on your websites, email you send, and social media pages.
It is the best method to grab the attention of new leads. People believe only on those who have used the service and has good or bad experience.
4. Create SEO Optimized Website
In this digital world, if you have no website for your business then you are definitely in loss. No matter you have a small or large business, websites are the key point to boost your leads. Now-a-days people have mobile in their pockets and they search online to get the information about their needs. If a person wants a product he or she will search it on online stores like Amazon, eBay, Walmart etc. And if they need service their look for it on Google.
So it is recommended to have a website that is fully SEO optimized for both mobile and desktop use. You must also optimized your website for local SEO searches. As you are working in a city, you must have control over your city’s service market.
5. Paid Advertisements
We have put this idea in last because it involves good budget. All of the above ideas needs $0 to $100 but paid advertisements require hundreds of dollars to get leads. You need to do paid advertisements on Google, Facebook, Instagram, and other platforms. The best platform that can drive most customers is Google. You can run PPC ads on Google which will result a customer’s query like “roofers near me” or “near me”. If you target these keywords on paid ads, there is a 99% chance you will get customers with these queries. But as we said it requires good budget. If you can afford then we recommend to start with paid advertisements or hire an agency for it.