Have you ever stopped to consider whether or not to use custom packaging and custom printed Gift Boxes in your physical store? It is possible that you did not think or, if you did, perhaps preferred to consider the economics of the matter.
It is clear that the simplest models are economical and more attractive packages, especially when compared to the personalized ones. But they don’t have the same advantages (which greatly improves your cost-effectiveness).
We’ve listed 5 advantages that prove how beneficial it can be to use custom printed boxes in your store. Want to know what they are? So just keep reading!
Related: Custom Printed Boxes Wholesale
1) Custom Box Printing Helps With Branding
Do you execute Branding strategies with your store? We’re not just talking about the “basics” of Visual Identity, logo and use of colors in your establishment, but also the fixation of an experience to your brand.
Whenever we make a purchase, we unintentionally add a series of information and insights to the chosen brands. For example, it is possible to hate a soft drink brand because, whenever we look at it in the market, we think: “too expensive”.
We don’t consciously know why we hate the specific brand. But we spent months building the image that she is “too expensive” in our minds whenever we went to the supermarket.
If this can happen on the negative side, it can also happen on the positive side. And your store should use this opportunity to earn more sales.
That’s why it’s important to have a personalized packaging for your products . It is a physical reminder of where that item was purchased, what the experience was like, and what benefits we gained.
Whenever we look at the bag, we build this positive vision little by little. Then, when we need to make a new purchase, we go straight to the store that has a good perception in our minds.
2) Printed Packaging Is Perfect For Gifts
Brazil has several commemorative days that are celebrated with the exchange of gifts. There’s Valentine’s Day, Mother’s Day, Father’s Day, Children’s Day, International Women’s Day and Christmas, of course.
Not to mention anniversaries, wedding and dating anniversaries, job promotions, entrance exam approvals and other important elements in everyone’s life.
In other words: there will always be an occasion to give someone a nice gift. What will not be there, however, is the time to buy wrapping paper and wrap each object.
With the rush of everyday life and the fact that we are always in a hurry and, paradoxically, always late, there is never time to invest in wrapping the gifts we buy.
That’s why the store’s custom packaging is useful: it works like gift wrapping. Thus, when in doubt between buying at Store X with personalized packaging or at Store Y without packaging, the customer will prefer to make their life easier and leave with the package ready for gift.
Read Also: Use Custom Boxes With Logos
3) Packaging Helps To Carry The Gift
Have you ever shopped at a mall, for example? If so, you know that eventually it becomes very difficult to carry everything.
There are too many gifts and too few hands to carry everything here. Therefore, any help is welcome in these cases.
A personalized packaging, with comfortable handles, makes life easier for people and makes the shopping experience more pleasant.
This contributes to your brand coming out stronger (for what we talked about in the first point, remember?) and that you get more sales in the next opportunities.
4) Custom Printed Boxes Are Marketing Tools
You are walking through the mall when you see a person carrying a bag from a specific store. That catches your eye because it’s a beautiful and attractive package.
A few steps later, you see a second person with the same bag. There’s no way: you’re going to look for that store and see what’s so good about it, right?
And it doesn’t even have to be at the mall. You might be on the street and see someone with a pretty package and you will instinctively want to know more about that store.
This means that the packages are doing very well the function of promoting your product around the city.
The packaging is not only functional, as you can see. They are also “mini-exhibitors” of your brand, walking around for everyone to see.
Selling with beautiful custom packaging is like hiring dozens (maybe hundreds!) of sound cars to promote your store. Everyone carrying their brand through the streets, showing the products to other consumers.
5) Packaging Add Value To Your Products
A beautiful, elegant and suitable packaging for a product helps to enhance it even more. The whole package facilitates the negotiation that takes place inside the buyer’s head.
Suddenly, it’s not just a watch or a book he’s buying. There is also packaging in play. The product is worth more and he feels he is earning more for the same monetary value as before.
This makes it easier for the buyer to close the sale and, in addition, it also helps to generate a more positive sales experience which, in turn, increases the chances of a return from that consumer.
You can see that having personalized packaging is a great way to increase sales in your store, right? In addition to improving the consumer experience in many ways, it also adds value to your product and is a Print Marketing tool.
Do you use custom box printing in your store? Yes or No? Let us know in the comments below!