Search engine optimization has gone through an explosive period of growth over the last twelve months. Largely brought on by the global pandemic of 2020, the SEO industry has gone through significant change and growth as more businesses look to ramp up their online strategy in a bid to capture a new audience in 2021. The changes have done hand in hand with an increased number of consumers turning online to find goods and services outside of more traditional channels.
For those that have worked in the SEO industry for some time, the growth should come as no surprise. One leading SEO company in Manchester notes that the field of SEO has been criminally underutilized by Small to Medium Businesses looking to grow their online presence over the last three years. At a time when Google advertising costs increased by more than 317%, the number of businesses utilizing organic marketing did not follow suit as closely as most would have expected.
With the rapid growth of the SEO industry, we have put together a list of four key ways that SEO will evolve and change in 2021.
1. User Experience Will Be More Important Than Ever
For those in the industry, it will come as no surprise that user experience will come to the forefront of the search industry in 2021. The google page experience update is set to make widespread changes to how users find and interact with sites in 2021.
2. Content Will Matter More Than Ever
As users turn to organic search to find answers to their questions, the content will become even more important in the SEO formula. In 2021, the average length of content for page one of Google is 2,000+ words. Don’t expect this to get any shorter over the next year.
3. Site Speed Will Be More Important
As of 2021, websites that take longer than 6-seconds to load (on any device) have a Bounce rate of more than 96%. Over the next year we expect to see widespread optimisations to ensure that sites are faster and more user friendly.
User experience metrics will be more important than ever in 2021. Expect to see sites that prioritise the user experience shoot up the SERPs in 2021 and surpass websites that are employing outdated tactics for their SEO efforts.