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3 Benefits of Getting a Digital Sign for Your Restaurant

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How popular are digital signs?

From $7055.4 million in 2020, the global digital signage software market is projected to reach around $18 million by 2027. So what does it mean for your restaurant business?

If you’re not using digital menu boards, touch screen digital signage kiosks, order status/ready digital signs, etc., you’re a step behind your competitors. The good news is that it’s easy to catch up with them.

First, you must understand the top digital sign benefits for your business. Here are three of them that may help you get a move on with a digital signage plan.

1. Visually Connect With Your Customers

You know how vital imagery is in marketing your business, especially in the food and beverage industry. One advantage of a digital sign for your business is it allows you to present beautiful images to your customers. Of course, you can also do that with static signs, but what if you need to modify something–your menu, for example?

Every time you need to add something to your menu, it must go through a designer, which you’ll need to pay for. Getting a digital sign allows you to skip that step since you can change food items, prices, etc., anytime you want.

Besides easier menu board changes, digital signage helps refine your branding through awareness, recall, and recognition. (You can follow us for more information on how to do this).

2. Promote and Upsell New Items With a Digital Sign

The next time you’re in a department store, look around and note how other businesses use digital signs. Fashion boutiques, for instance, may use digital signage to promote trending styles.

Depending on your target customer, you can set your videos to appeal to each segment, like flashing new kids’ meals. Or, if you don’t cater to children and your customers are primarily adults, you can showcase your latest wines and spirits near the bar area.

If your restaurant has a drive-thru, you can feature your high-ticket items in your displays. You can also promote discounts and other deals here.

3. Boost Sales and Improve Restaurant Operations

Make your digital signs perform double duty. Not only can these operate as displays for menu items, but they can also work as an ordering system.

If you install a touch screen digital menu, your customers don’t have to wait in line for too long. Plus, if the digital menu is automated to recommend add-ons (e.g., desserts, larger drinks, etc.), it can help increase sales.

Additionally, you can treat this digital signage to gather customer data. Which menu items are your customers most fond of, and which times of the week do they sell the most? These are just some information you can get from digital ordering kiosks.

Ready to Invest in Digital Signage for Your Restaurant?

A digital sign is worth it if you want to improve restaurant operations, promote new menu items, boost sales, and so on.

However, if you still need more convincing, you can always do more research. For more business tips and advice, be sure to check our other posts.

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